PCE About Us
Our Commitment to You
We promise to treat you with respect and honesty while helping you turn your blood, sweat, and sacrifice into significance.
We do not want to sell you “things” and “stuff” that collects dust and cost you money. You need the right tools, service, supplies, and answers to make your shop run right so you can earn more. We’re here to make that happen for you.
We Stand For
Impact: We value making positive impacts in the collision repair industry.
Personalization: We offer the best products, services, and information for collision repair. We do this one shop at a time.
Simplicity: We seek simplicity and strive to reduce complexity in our products, processes, and customer relations. In other words, you shouldn’t have to work hard to do business with us.
History
Professional Collision Equipment began in 2015 as the authorized and exclusive distributor of Chief Automotive Equipment for West Texas and New Mexico. With our single focus on helping collision centers make smart and rewarding investments in equipping their shops for today and tomorrow’s vehicles, PCE has grown as Chief’s exclusive distributor for all of Texas and New Mexico.
Veteran Owned Business
Guadalupe “Lupe” Hererra, is a native Texas Resident, a former Sergeant of Marines and Desert Storm Veteran. He lives in Texas with his wife and family.
Awards
Year over Year Sales Growth 2017 – Chief
Meet the Staff
Guadalupe “Lupe” Hererra
Guadalupe “Lupe” Hererra, a former Sergeant of Marines has 20 year of automotive industry experience. His prior experience as an outside sales representative in the collision repair industry, he saw…
Salem Joseph
Salem Joseph has 25 years of automotive industry experience, including managing and running his own vehicle repair facility for the last 10 years.
Craig Kerr
Committed professional in the collision industry who provides support in sales, training, distributor development,and product knowledge. Tarleton State University
Pete Hererra
Bio coming soon...
Albert Hinkle
Bio coming soon...